Express SHOWROOM Purchase Experience
How is EXPRESS Purchase Experience implemented?
What Dealer Principals are saying…
“From our perspective we want to ensure you know how important this is to us. We view it as our ‘intellectual property’ and treat it as such to outsiders.
Many others locally and across the country, have tried to observe and copy us. We are proud of what we do and how we do it…and know that Zooom! and the TAG University training component is a differentiator for us versus the competitive landscape. I believe it will become even more important over the next 3-5 years. After the focus and some of the success we have had, we have every reason to scale back, take it easy, put the feet up…BUT, all it has done for us is give us more fuel to do more, innovate more, practice more, become more consistent, develop our people more and try even harder because we care more. So with that all said, we will also fight hard to protect what we’ve worked hard to build.
I know this is not lost on you, just an opportunity for us to reaffirm what we are doing… and love the relationship we have built together and look forward to lots more!
And…we would sign an exclusivity agreement if we could!”
“Wye Management has provided our dealerships with the Zooom! Purchase Experience implementation and on-going skills development. In my 11 years leading Pembcorp Auto Group and 18 years prior at Chrysler Corporation, Chris Schulthies and Wye Management are the very best training organization that I have ever worked with.”
“We have been partnering with Wye Management for 4 years now. Chris Schulthies and the Wye Management team is the “reference” on automotive selling processes and customer experiences. Their well-documented research is cutting edge and is more than just theory, it is practical… and it works! Our Net Promoter Scores and CSI, front and back end efficiencies have significantly improved and we are just beginning!!!
Wye Management helps us execute through training which is both informative and motivating. Outside of the official training days, the trainers also coach and guide our leadership team, including myself.
Wye Management caters its material and formats to our needs, and continually improves it to adapt to our needs and provides the best possible “fit” with our organization.
In my 11 years at the retail automotive level and 14 years at the corporate level, I would say without reservation, that Wye Management’s training and consulting is absolutely the summit when it comes to automotive sales training. Period.”
There is no training contract.
There is no training contract that requires a 1 or 2-year training commitment. You can end the relationship at anytime with just 30 days notice. This puts the onus on both Wye Management and the client dealer (dealer group) to achieve measured results. You only pay for the monthly training sessions and printed materials as they are delivered.
There is also no monthly support fee for between visit coaching and conferencing. This is provided on a NO CHARGE basis.
How do we get started?
- 1
Contact our office: 1.888.993.6468 or info@wyemanagement.com.
- 2A telephone conversation or video conference will be arranged between one of our EXPRESS Purchase Experience trainers and your Dealer Principal, General Manager, General Sales Manager (or all).
- 3Following the conversation, choices of dates will be provided to begin the in-dealership implementation!
EXPRESS Purchase Experience Background – The Why?
Prior to the invention of the internet, the customer’s shopping experience consisted of visiting 4-6 dealerships to learn about the various vehicles available and gather information. Collecting brochures and spending significant time with salespeople early in the buying process was the norm, with many customers making 2 or 3 trips back to the same dealership.
Today, because of the unlimited amount of information available online, most customers are highly informed when they walk into your dealership showroom. They are educated through manufacturer, dealership, and third-party consumer enthusiast/information/advice websites as well as Google, YouTube, and social media. Customers have access to vehicle technical specifications, options, pricing, and payment information. Manufacturers’ websites provide video content, build and price tools, and finance and lease payment calculators. With this unlimited access to information, by the time most customers get to your dealership, they know what they want and are ready to buy. In fact, 48% will buy on their first visit.
A more streamlined sales process is NOW HERE that aligns with the customers’ knowledge and buying process. It matches the pace of the customer and gives them access to the information they want early in their dealership visits – with absolute confidence and transparency. How do we get people to do what we want them to do? Simple. Give them what they want.
Many customers are growing increasingly impatient, frustrated, and sometimes even deflated with traditional dealership sales processes (or lack thereof) that do not understand and align with the customer’s current buying process. Moreover, customers are recognizing the inefficiencies within traditional dealership sales processes and the wasted (often painful) time they are left sitting alone at a salesperson’s desk left to their phone. Most of your customers do not want to spend three or four hours to buy a car at your dealership. They enter the buying process up to 12 months prior to entering your showroom and spend an average of 15 -19 hours online for each vehicle they’re considering. They are ready to buy when they enter your dealership.
The EXPRESS Purchase Experience Sales Process (Purchase Experience) allows your customer to buy or lease their next vehicle fast or slow, in a friendly, fun and transparent atmosphere with an experience that exceeds their expectations!
Express DIGITAL Purchase Experience
EXPRESS Purchase Experience is an intuitive, forward-thinking, turnkey sales process for e-lead and online customers.
Today’s customers are walking through your SHOWROOM doors as well as your DIGITAL doors. You have a sales process for your SHOWROOM customers, so why not your DIGITAL customers?
Whether you have a B.D.C., a dedicated internet sales team or traditional salespeople that work with e-lead customers, the EXPRESS Purchase Experience provides your team with an effective and efficient 5-step sales process that nurtures e-leads and online customers (website, digital retail platform, social media) from first contact through to vehicle sale and delivery.
For dealerships/dealer groups that utilize digital retailing tools such as ROADSTER, MotoCommerce, TAGRAIL, Dealertrack Digital Retailing or others, the EXPRESS Purchase Experience provides a sales process that interacts and transitions customers from digital platforms to final vehicle sale.
EXPRESS Purchase Experience incorporates the use of e-mail, telephone, video, video-conferencing and any/all technologies that allow salespeople to connect and converse with customers.
EXPRESS Purchase Experience includes knowledge, strategies and a process for:
How is EXPRESS Purchase Experience implemented?
EXPRESS Purchase Experience Resources
There is no training contract.
There is no training contract that requires a 1 or 2-year training commitment. You can end the relationship at anytime with just 30 days notice. This puts the onus on both Wye Management and the client dealer (dealer group) to achieve measured results. You only pay for the monthly training sessions and printed materials as they are delivered.
There is also no monthly support fee for between visit coaching and conferencing. This is provided on a NO CHARGE basis.
How do we get started?
- 1
Contact our office: 1.888.993.6468 or info@wyemanagement.com.
- 2A telephone conversation or video conference will be arranged between one of our EXPRESS Purchase Experience trainers and your Dealer Principal, General Manager, General Sales Manager (or all).
- 3Following the conversation, choices of dates will be provided to begin the in-dealership implementation!
