This program is the longest running and most successful of its kind in North America!

Wye Management has trained over 15,000 salespeople all over North America and is the largest provider of sales training nationwide. This program was first facilitated in 1991 and constantly changes and evolves and reinvents with fresh, dynamic, industry-experienced instructors providing participants with the very latest and innovative modern (non-confrontational) relationship selling skills, strategies and sales techniques to ensure a great start in the industry and lasting success. Give your newly hired salesperson the tools and confidence they need to be a success story in this amazing industry!!

The program is divided into 4 distinct learning modules:

1. Meeting, Welcoming and Counseling Customers
2. How to Make a Powerful Presentation and Demonstration Drive
3. Negotiating and Closing the Sale
4. Business Development through Social Media

Module One:

• Meeting and welcoming customers
• Building a relationship and trust with the customer
• Dealing with the issue of price and difficult scenarios early on during the meeting and welcoming
• How to introduce a pre-owned vehicle and the dealership’s pricing policy
• When, where and how to conduct a professional counseling session
• Counseling/asking questions that determine the customer’s needs and wants in a new vehicle

Module Two:

• How to select a vehicle from stock
• When, where and how to present a vehicle to a customer
• Tailoring FEATURE, ADVANTAGE, BENEFIT selling according to the interests of the customer
• The 6 Point Walkaround vehicle presentation
• How to differentiate a vehicle presentation
• How to get the customer involved in a vehicle presentation
• Facilitating a demonstration drive
• Recommended seating positions
• Establish a scenic route and timeframes for the demonstration drive
• How to present vehicle’s newest technologies during the demonstration drive

Module Three:

• Trial closes that facilitate a transition from the demonstration drive to the salesperson’s office
• Asking for the sale and gaining a commitment to purchase/lease from the customer
• How to effectively present the price, manufacturer’s incentives and trade-in value
• How to develop and present a payment-based proposal
• How to effectively utilize payment software as a closing tool (if provided at the salesperson’s desk)
• Negotiation skills and strategies that maintain the vehicle’s gross profit (PRIDE IN PROFIT™)
• Overcoming common and difficult objections:
  • “I want to go home and think about it.”
  • “This is the first dealership we’ve been to.”
  • “I still want to look at another manufacturer’s vehicle.”
  • “I have to talk to my wife/husband/partner.”
  • “This is not enough money for my trade-in!”
  • “I want a bigger discount.”
  • “I just want your BEST PRICE!”
• Turnover to the Sales Manager
• Turnover to the Financial Services Manager

Module Four:

• The daily activities of a successful salesperson
• How to prospect customers (GETTING APPOINTMENTS) from the dealership’s current customer database (utilizing equity tools, pull-ahead programs, orphan accounts, Service Department, etc.)
• How to build a BRAND as a professional salesperson
• How to build a clientele through the proper and most effective use of social media (Facebook, Linked-In, Instagram, etc.