Wye Management opened its doors in 1991 and is one of Canada’s longest operating automotive training organizations. Survival is the result of constant growth, continuous improvement and innovation.

All Sales Trainers have retail sales and management experience in both domestic and import metropolitan dealerships. The Sales Trainers are credible, relatable and empathetic.

Wye Management Sales Trainers are the most experienced in North America and have trained from coast to coast in both Canada and the United States.

Wye Management provides seminar facilitation in both English and French.

Wye Management training sessions include lecture, group discussions, group challenges, role play and the use of technology for group surveys and quizzes. The training rooms are fast moving, energetic, dynamic and engaging.

The Sales Trainers regularly coach at showroom level, meet customers, desk deals and close sales. Hence, the Sales Trainers are constantly developing new sales approaches and processes for dealership teams to succeed with TODAY’S customers (both showroom and digital).

The Sales Trainers create and deliver training for dealer groups as well as OEM’s and industry suppliers. Wye Management has created and facilitated training for 13 OEMs in Canada, the U.S., Germany and Russia. Wye Management also creates and facilitates training for numerous industry dealership suppliers. These relationships provide Wye Management with knowledge and insights with respect to technology, trends and consumer research.

Wye Management works with many of Canada’s most successful automotive dealer groups.