With coast to coast experience in Canada and the U.S., our dedicated professionals can offer your dealership an objective, unbiased and detailed evaluation of your new, used and F&I departments. An in-depth analysis and report will identify:
We begin with a two day site visit to your dealership. One of our senior consultants will gather information for the evaluation based on:
- Observation of the leadership and sales team at work
- Individual interviews with the Dealer Principal, leadership team and sales team
- Inspection and analysis of the new and used vehicle inventories (and aging) and display
- Data analysis
Specific areas of observation, analysis and recommendations include:
A. The Sales Team
- Salesperson staffing and to meet sales objectives
- Salesperson attitudes
- Salesperson performance (volume and gross profit)
- Understanding and adherence to the dealership’s sales process
- Customer follow-up (immediate and long term)
- Handling of incoming e-leads and sales calls
B. The Leadership Team
- Sales and gross profit performance with respect to forecast market share objectives
- Management’s priorities: Sales Leader versus Sales Administrator
- Dealership’s sales process
- Desking concepts and strategies
- Customer traffic count, control, follow-up and accountability
- Sales meetings and motivational skills
- Salesperson accountability and compensation
- Vehicle acquisition and appraisal methods
- Used vehicle reconditioning procedures
- New and used vehicle digital marketing and merchandising
- Used vehicle pricing policies
- Inventory management (days supply and aging)
Once the assessment is complete, the Dealer Principal is provided with a detailed written report with RECOMMENDATIONS and ACTION PLAN within one week of the site visitation.