With coast to coast experience in Canada and the U.S., our dedicated professionals can offer your dealership an objective, unbiased and detailed evaluation of your new, used and F&I departments. An in-depth analysis and report will identify:

We begin with a two day site visit to your dealership. One of our senior consultants will gather information for the evaluation based on:

  1. Observation of the leadership and sales team at work
  2. Individual interviews with the Dealer Principal, leadership team and sales team
  3. Inspection and analysis of the new and used vehicle inventories (and aging) and display
  4. Data analysis

Specific areas of observation, analysis and recommendations include:

A. The Sales Team

  • Salesperson staffing and to meet sales objectives
  • Salesperson attitudes
  • Salesperson  performance (volume and gross profit)
  • Understanding and adherence to the dealership’s sales process
  • Customer follow-up (immediate and long term)
  • Handling of incoming e-leads and sales calls

B. The Leadership Team

  • Sales and gross profit performance with respect to forecast market share objectives
  • Management’s priorities: Sales Leader versus Sales Administrator
  • Dealership’s sales process
  • Desking concepts and strategies
  • Customer traffic count, control, follow-up and accountability
  • Sales meetings and motivational skills
  • Salesperson accountability and compensation
  • Vehicle acquisition and appraisal methods
  • Used vehicle reconditioning procedures
  • New and used vehicle digital marketing and merchandising
  • Used vehicle pricing policies
  • Inventory management (days supply and aging)

Once the assessment is complete, the Dealer Principal is provided with a detailed written report with RECOMMENDATIONS and ACTION PLAN within one week of the site visitation.